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Popularly called the breakthrough designer and a force to reckon with, Gaurav Gupta has been actively disrupting the country’s ever-evolving fashion-scape with garments that are nothing less than wearable art sculptures. A couturier, experiential space designer and a change maker.
In 2004, Gaurav Gupta burst on the Indian fashion-scape with a bang. You may know him today as the couture designer behind the glamorous saris, gowns and sculptural silhouettes worn to cocktail nights and sangeet ceremonies, but he was originally a different animal.
His label Atpug Varuag (his name spelt in reverse, but abandoned in favour of the more straightforward Gaurav Gupta in 2009) was “very metal-meets-Savile Row in terms of draping and tailoring techniques. Gupta introduced the exaggerated shoulder—with boning, sculptural draping, accentuated with shoulder pads or embroideries that would stand out like shards of crystal— and made it his signature. The play of form and fabric became indigenous to the brand identity; a Central Saint Martins alumnus, Gaurav was awarded the ‘Future of Couture’ trophy at Altaroma Altamoda in 2003. 16 years ago, Gaurav debuted his first collection in India. Along with it were other elements that he would show for half a decade: graphics, pinstripes and a colour palette that shouted European menswear — brown, grey, blue, black and sometimes ivory, with navy blue being the brightest tone he would touch.
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